Want to feel confident that your business value proposition is future-proof?

We'd love to help you.

No matter what stage you’re at in your digital transformation, we can help you manage it. We provide a hands-on approach in the process of future-proofing your value proposition.  

We have in-depth experience in modelling businesses, ideation, rapid experimentation and validation - as well as actually getting stuff delivered and out the door including booth technical and executive management skills. Most importantly we like to see things through with your business long-term, from the trenches, together with you. 

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Know your audience

Everything starts with your core value proposition. We help you identifying your core values, because your customer never buys a product or service. They always buys a value.


Know your environment

A lot will change in the coming years, as we enter the second phase of the Internet paradigm shift. It is likely to be an even greater change in how it affects society, surpassing the impact of e-commerce, social media and mobile Internet.


Rapid implementation

To hit the target you need to aim and shoot, and shoot again. We have the necessary tools, methods, strategies and tactics, coaching and mentorship to allow you to take control of your innovation journey — from the initial stages all the way to the market.

Applied AI

Artificial Intelligence (AI) and Machine Learning is quickly changing how the world fundamentally works. Companies are faced with the transformative paradigm of learning machines. Used correctly these technologies and the associated mindset can truly level up your business potential. 

How will you incorporate AI into your business?

We can help you along your journey and ensure you will maximise the opportunities AI can provide to your business. Getting the strategy right, understanding the implications and evolution of the technology, implementing and improving your AI implementation. We're with you all the way. 

From experience we know that there's not always a guaranteed outcome in AI and machine learning projects. Therefore we've devised a strategy for getting off the ground with AI and quantitative business development, that will allow you to level up in an efficient manner. 

AI & Business Integration

You must learn to walk before you can run. In this case this translates into understanding the potential in using data and machines to look at your business domain in a different light, before building out your AI fleet. 

1. Exploration

Understand AI and machine learning at a high level. Figure out the business problems AI can help to solve. Get a couple of engineers to learn about the discipline. Build a prototype / MVP and learn which data is useful and how to collect it. Showcase the business value and the possibilities.

2. Engagement

Use your successful prototypes to experiment with other business problem. Model current processes to understand where AI fits. Embrace a culture of change where nothing is sacred, always be prepared to improve. Start collecting valuable data. Understand other technologies such as IoT, blockchain and VR, and how they fit together. Make AI integral to business decision making.

3. Enablement

AI will become part of your business DNA. AI may force you to change your business strategy. Build strong integration capabilities. Make education foundational to your business. Set up mechanisms for learning, adaptation and action on a continuous basis.


AI Learning

AI is a continuously evolving field and it can be hard to keep up. Don't worry, we're here to provide you with both the fundamentals as well as the cutting edge insights. Through our learning suite & resources you will have the tools required to become an AI leader in your industry. 

We offer courses aimed at business leaders as well as more in-depth technical deep dives and machine learning tools, to wholeheartedly be ready to infuse AI into your business. 


AI Strategy

We will advise and coach you how to build an organisation that will utilise an AI mindset to transform your business opportunities. This includes business strategy & tactics, organisational design and cultural enablers.

We will look deeply into your business with a fresh perspective, go through your current business models and priorities, look at revenue streams and together with you devise a strategy on how it can improved by a combination of efforts, AI included.


AI Implementation

We will ensure you get your AI solution off the ground and into the real world, incorporating it into your existing environment and platforms. 

Be certain that you're getting a state of the art AI delivery that will be flexible to evolve with your business. 

After a project is finished, you can always be certain we'll have your back if something inevitably breaks or simply needs to be tweaked. 

Looking to get going with a machine learning project? Contact us. 

Understanding an exponential environment


In this presentation, Johan will guide you through the rapid technological and social changes of the last 30-40 years, so that as a participant you will get an understanding of the forces that creates change in the digital age. 

From there he will take you on a tour of the current technologies that contributes to major underlying changes for the businesses in the near future. 

You will benefit from an understanding pivotal to ensure that the value you generate today will become a winner in the future.

We're passioned about a lot of things. Here's a collection of projects we're currently working on.


Noww is an email event guide that will bring you the best local events to your inbox once a week.

We believe there's a lot of events & opportunities around us that we're not aware of, and if we were - we'd take advantage of them.

This is why we created Noww, to bring that knowledge and awareness to people primarily in smaller cities. Currently Noww is available in 27 cities.


Gomorron Östersund

Gomorron Östersund is a hub and co-working space for creative and collaborative individuals to meet and get work done.

We believe in the creative force in each and everyone and want to encourage working environments where this is a key mission.

Simon Nordberg is one of the founders of Gomorron Östersund and has expanded that commitment through Brightn AB as investors.

Remember to stop by when you're in Östersund!

Gomorron Östersund



Trainstation is a physical digitally centered youth hub in Vivalla, just outside Örebro, Sweden. 

We believe that all young people have an inherent driving force that can be attracted and made fruitful in the labor market.

We do this by inspiring and educating young people in digital creation that provide creative skills and increased self-confidence.  


Want to know more? Either visit the dedicated sites for the project or contact us directly.

Management team


Simon Nordberg

The AI & machine learning guy, CTO and programmer

Simon is passioned about creating software and value online with anything that is programmable. At customers he takes the role of the technical and/or development methodology lead. He helps the customer align their technical structure with the business goals, to allow a rapid development pace and continuous innovation. He specialises in AI and machine learning. 

Phone: +46 706 15 55 90
Twitter: @simonnordberg


Johan Cedermark

The visionary, manager and project lead

Johan is passioned about innovation methodology, latest trends and business execution. He helps customers in managing the innovation process as well as temporary management
assignments ranging from VP to group- or project manager.

Phone: +46 730 40 25 06
Twitter: @johancedermark

Get in touch

Please fill out the quick form and we'll get back to you with the speed of light. Promise!



Törsjö 405
702 33 Örebro
+46 730 40 25 06


Fjällgatan 12B
832 42 Frösön
+46 706 15 55 90